The times of the year when toy consumption increases are Christmas and Children's Day and, therefore, when these days approach, so many toy commercials appear on television. These three points of analysis are summarized in four steps, ranging from planning the obtaining of information, to the application of this data. Check out: The stages of business intelligence Planning Before starting to create commercial intelligence, it is important to reflect on what data should be collected according to your company's needs , focusing on finding points that solve the problems that have affected its performance. When analyzing a competitor, for example, it is not necessary to observe that company's sales sector if yours is already performing well.
Based on this definition, the practices that will be used to obtain the information are chosen. Collect According to what was previously planned, it is time to collect the necessary information, which Job Function Email List can be done in several ways. You can offer your customers a form asking for opinions and suggestions to get to know them. It is also possible to offer free demonstrations of the product or service or even participate in competitor company events (whether online or in person) to learn about the product's features and marketing strategy. Analysis With this information gathered, it's time to develop business intelligence . What distinct elements are these that have increased the performance and popularity of the competition? How is your strategy performing against the competition .
What do customers like about your product, and what would they like to see added? What is the seasonality of your product? Dissemination Finally, it's time to apply the information collected in your company's processes, in the form of new practices and procedures . For this, the content needs to be disseminated for everyone's understanding, that is, explained clearly and implemented correctly. Do you realize how laborious the process of forming commercial intelligence is? But don't worry, the investment pays off! To convince you of this, we list below the main benefits of commercial intelligence: What are the benefits of commercial intelligence? Greater competitiveness Through commercial intelligence it is possible to understand market trends and consumer desires .
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